06/24/2015

Navigating Through the Noise of Big Data

IDG List Services

Navigating Through the Noise of Big Data

Marketing teams all over the world are being tasked with meeting increasingly higher customer outreach goals yet industry data for the last five years show the percentage of marketing representatives hitting their numbers has plateaued. That’s even after accounting for the recovery from the great recession....

06/15/2015

The State of Marketing Data

IDG List Services

The State of Marketing Data

Research from Dun & Bradstreet NetProspex has revealed gaping holes in B2B marketing databases. The study which analysed 223 million records, found 71% of the records contained gaps or inaccuracies. Which leads to believe that B2B marketers need to start properly investing in data management strategies....

06/02/2015

Email is Still the Most Effective Digital Marketing Tactic

IDG List Services

Email is Still the Most Effective Digital Marketing Tactic

While there has been many digital marketing tactics added to marketing’s tool belt, email is still seen as the most effective digital marketing type. In fact, 54% of marketers see its effectiveness in Ascend2 recent digital marketing strategy report. Source: Ascend2   The...

05/19/2015

Is Your Email Subject Not Engaging?

IDG List Services

Is Your Email Subject Not Engaging?

Email subject lines can determine the success of your campaign. With so many emails flooding into mailboxes, competition is getting stiffer. And no matter how good your email design is, it won’t be seen if your email subject if it’s not engaging. Return Path’s recent study analysed nine million subject...

05/12/2015

Marketers are Wasting Time on 'Dirty Data'

IDG List Services

Marketers are Wasting Time on 'Dirty Data'

  Data is vital for B2B marketing but it looks like marketers could be wasting their time and effort on dirty data. According to a Spear Marketing Group recent poll, 54% of US B2B marketing executives estimated that over 25% of their marketing database included old, inaccurate, unusable or duplicate...

05/06/2015

Getting Maximum Value from Data Marketing

IDG List Services

Getting Maximum Value from Data Marketing

Marketers are often unduly daunted by the prospect of big data, possibly because the sky really is the limit when it comes to what can be done and how much can be collected. There is also a problem in that despite it being a ‘hot topic’ for so long, most businesses still aren’t leveraging new data technologies...

04/13/2015

5 Tips to Help Secure a Data centre

IDG List Services

5 Tips to Help Secure a Data centre

Paul Ferron, Director of Security Solutions at CA Technologies has over 15 years’ experience in Information Security. For the last 12 years he has been helping companies adopt an “Enable Business, Securely” approach that revolves around business risk. He is the author of several publications and speaks...

04/06/2015

What Kind of Marketer Are You?

IDG List Services

What Kind of Marketer Are You?

Our research found that modern marketers were split into distinct groups – or archetypes – when it came to strategies, skills, investment and confidence. Each archetype has something to bring to the table but few marketers seem to span the full spectrum of skills to help their businesses flourish in...

03/30/2015

Customer-Focused Teams Are Secretly Daunted By Data Demands

IDG List Services

Customer-Focused Teams Are Secretly Daunted By Data Demands

One of the top goals for business leaders today is to better understand, engage with and retain their customers[i]. This involves making the most of the ever-growing volume of customer data available to build integrated, three-dimensional profiles of customers and to identify patterns and trends. Many...

03/02/2015

Unlock the Potential of your Data

IDG List Services

Unlock the Potential of your Data

It’s the end of a long, but successful day at the office. Whilst you are making your way home, your favourite clothes shop catches your eye. You have some time to spare - this seems like the perfect opportunity to find a new jacket for work. You are enjoying browsing and see some jackets that might...

02/11/2015

Growing Importance of Email

IDG List Services

Growing Importance of Email

Email hasn’t changed much since it was commercialised in the 1990s but it’s a vital touchpoint throughout the customer journey. Marketers see it as core to their business and this year we will see it will rise compared to last year, according to Salesforce’s State of Marketing 2015 report.   Sixty...

01/06/2015

11 - 94% of Business Emails go Missing – A Global Breakdown

IDG List Services

11 - 94% of Business Emails go Missing – A Global Breakdown

Email marketers have spent years building best-practice expertise to deliver the most effective email campaigns possible. However the age old challenge of not being able to reach subscribers’ inboxes continues to be a problem for marketers worldwide. In 2013, 100.5 billion business emails were sent...

12/02/2014

IDG Corporate Video 2015

IDG List Services

IDG Corporate Video 2015

As the largest global technology media, data and services company, IDG delivers personalized and contextual-based experiences for our audiences. From millennial tech enthusiasts to senior executives, IDG understands that you need to deliver results and through our global reach in 97 countries, we are...

11/25/2014

Does Big Data Present Risks for Marketing?

IDG List Services

Does Big Data Present Risks for Marketing?

  Yes, big data absolutely does pose a risk for marketing. So, before you run headlong into teaming with new, “spatially-centered” data analysts or scientists, or invest in new processes and tools maybe you should sit yourself down for a reality check. This is one shiny thing in the corner that...

11/07/2014

Targeting Your Audience: Let’s Get Down to Data

IDG List Services

Targeting Your Audience: Let’s Get Down to Data

It’s the catch-22 that’s increasingly giving marketers a headache. Brits now spend 1 in 12 of their waking hours online, giving advertisers a greater chance of their ads being viewed. Yet at the same time, consumers are increasingly becoming switched off to online advertising because they’re being subjected...

10/14/2014

Case Study: iPad & iPhone Email Marketing

IDG List Services

Case Study: iPad & iPhone Email Marketing

IDG List Services provided a leading supplier of device networking and remote access management solutions with new customers and increased brand awareness amongst iPad and iPhone users.   Results: Delivered an open rate of 22% from one email blast Increased brand awareness to both B2B and...

10/13/2014

‘Welcome Netiquette’: 6 Steps to Engage Email Subscribers

IDG List Services

‘Welcome Netiquette’: 6 Steps to Engage Email Subscribers

With more than 68% of the UK’s top retailers failing to incentivise their welcome emails, according to recent research from Emailvision, email marketers are clearly missing a trick when it comes to engaging with new email subscribers. Sending a welcome message to new subscribers is one of the most...

09/22/2014

How mobile is driving email

IDG List Services

How mobile is driving email

BizReport Curt Keller, CEO, Benchmark Email: We've got our phones in our hand when we wait in line or for a friend to meet us ... and pretty much at all other times. It's a constant opportunity for email to connect with a subscriber. You're no longer bound to when an email subscriber may be at their...

09/10/2014

Marketing Email Year-Over-Year Benchmarks and Trends

IDG List Services

Marketing Email Year-Over-Year Benchmarks and Trends

MarketingProfs The number of emails arriving in subscribers' inboxes increased by 9% between 2Q13 and 2Q14, according to a recent report from Yesmail. The overall email open rate declined 3% during the same period, most likely because of the added volume of messages. Yet the number of opens for...