- Branding: mindshare – awareness – visibility
- Co-Branded Emails: brand awareness – increase prospects
- Creative Services: copy – ads – banners
- Data Suite: licensing – append – services
- Database: design - consulting
|
- Direct Marketing Media: postal – email – telemarketing
- Fulfillment: merge/purge – list rental – special programs
- Global Marketing: international lists – plan – execution
|
- Interactive Marketing: banners – newsletters – sponsorships
- Lead Generation: generate leads – increase sales
- Research/Surveys: plan – design – collect – analysis
|