IDG List Services delivers high tech, B2B, and consumer markets.
- All subscribers have opted in to receiving 3rd party messages from us
- Ability to segment by vertical, titles, company size, and purchasing involvement
- All links redirect back to the client’s landing page, which drives traffic to their site
- Clients are able to have the email come from them which aids in branding
- Multichannel: combining traditional direct marketing with lead gen and banner/newsletter impressions
- Account-based targeting
- Response analysis